Our Vision

Enticed by the sunshine and beauty of the area, visitors and residents linger and stay because of The Dalles’ vibrant historic downtown. 


The Dalles Main Street uses the Main Street® approach to support growth and revitalization in our Downtown.  Through shop front renovation grants, streetscape improvements (like our map kiosks, bike racks and parklets), marketing, events, and educational opportunities The Dalles Main Street strives to support our Downtown businesses and residents with a healthy, vibrant Downtown.


Nestled in the bend of the Columbia River, our restored buildings and cultural assets provide a backdrop for the new energy and are a source of community pride and a reflection of the area’s history.

An active entrepreneurial spirit has created destination retail, restaurants, wineries, and breweries adding to downtown’s vitality while still serving as a regional hub of professional and service businesses.


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Bike and pedestrian friendly, the district has inviting gathering spaces to engage the public in a wide variety of activities scheduled year round. Downtown is a destination to live, work, shop, and play.