Cruise The Gorge Weekend 2018

One of the most important things an organization like Main Street can do to help the vitality of a community is to create partnerships with other organizations who also have residents and visitors in their best interest. In one of the most organized endeavors ever witnessed, Main Street had the pleasure of partnering with The Dalles Rotary and Mid-Columbia Car Club on The Dalles’ annual Cruise The Gorge Weekend.

This event is an awesome slice of Americana that has the potential to become a premier event for our town. Classic car cruise, car show in the shade at Sorosis and drag races packs our town to what feels like capacity. This is an amazing opportunity to promote our downtown to visitors who are not familiar with what The Dalles has to offer. One of the key components to this important weekend is the car cruise through downtown.

The 2017 Neon Cruise

A closed loop cruise reserved strictly for registered cars was an addition in 2017 and Main Street was given the responsibility of ensuring the success of this daring endeavor. It has worked for other communities. Why could it not work in The Dalles?


Along the same lines of creating partnerships to grow a community’s vitality, The Dalles Main Street and The Wasco County Library collaborated to bring Downtown The Dalles a promotion that business owners continue to be excited about. 

Continue 2017-A Year In Downtown...With Bucks!