2017 Excellence in Downtown Revitalization Award for Best Retail Event: BeerFest Downtown Promotion


Jeremiah accepts the Oregon Main Street Excellence Award for “Best Retail Event.” Thank you to The Dalles Civic Auditorium for partnering with us on our “Spend $10 Downtown and Get Your BeerFest Admission Fee Waived” promotional event!

Posted by The Dalles Main Street Program on Thursday, October 5, 2017

over $6000 spent
by consumers at
downtown businesses
in two days

The Dalles Main Street created a “shop downtown promotion” to generate foot traffic, in conjunction with The Dalles Civic Auditorium’s annual BeerFest. Participants were encouraged to spend ten dollars at a downtown business the day before and the day of the BeerFest to have their admission fee to the BeerFest waived.

They were able to track the results of the promotion by stationing a Main Street volunteer at the gate to ask a few questions. They found there were 84 participants who visited 33 unique businesses in the downtown and spent a total of $6,340.00. Most of the participants heard about the promotion through word of mouth or on social media. Businesses in the downtown were thrilled to participate because the promotion benefitted them at no cost.


What does one do after winning an excellence award? Why, organize another event, of course!

Participants.jpeg